The digital landscape is a battlefield, and attention spans are shorter than ever. To stand out, you need a killer digital marketing strategy that cuts through the noise and connects with your target audience. But where do you even begin, especially if you’re starting from scratch?

Fear not, fellow marketer! This guide will equip you with the essential steps to craft a winning digital marketing strategy for 2024 and propel your brand from obscurity to online hero status.

Step 1: Know Your Why & Who

Before diving head first into tactics, take a deep breath and focus on the fundamentals. Here’s what you need to solidify: